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11-Feb-2017 22:41

Additionally, Tweet2Quit participants were enrolled in 20-person, 100-day Twitter groups, and received daily discussion topics via Twitter, and daily engagement feedback via text.

Results Participants (mean age 35.7 years, 26.3% male, 31.2% college degree, 88.7% Caucasian) averaged 18.0 (SD=8.2) cigarettes per day and 16.8 (SD=9.8) years of smoking.

A national sample of US smokers was recruited using the Google search engine and a US 000/month advertisement budget on Google Ad Words (see online supplementary material for details).

If smokers were interested in participating, they completed a brief online interest form requesting their email.

Also, our website firm required Twitter's programming language (API) to set up a website that would automate message delivery and downloading of posts; Facebook's API was inadequate.Once a cohort was formed, we gave all participants study website accounts using usernames and passwords provided at screening.On the cohort's official start date, all participants were emailed instructions asking them to log into their study website account and set a quit date within 7 days of the start date.The groups were closed in that each member followed and was followed exclusively by other members, and no new members were added.The groups were private, because only the group members and the study staff could see the tweets.

Also, our website firm required Twitter's programming language (API) to set up a website that would automate message delivery and downloading of posts; Facebook's API was inadequate.Once a cohort was formed, we gave all participants study website accounts using usernames and passwords provided at screening.On the cohort's official start date, all participants were emailed instructions asking them to log into their study website account and set a quit date within 7 days of the start date.The groups were closed in that each member followed and was followed exclusively by other members, and no new members were added.The groups were private, because only the group members and the study staff could see the tweets.Participants were also encouraged to access smokefree.gov, the National Cancer Institute's quit-smoking website.